“The medium is the message” was a phrase first coined by Marshall McLuhan in his 1964 book Understanding Media: The Extensions of Man. According to McLuhan, this refers to “the personal and social consequences of any medium – that is of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”
Initially, the phrase seemed simple and self-explanatory but when we began discussing it further in today’s lecture, it became increasingly more confusing to me. However, in a BBC Radio 4 YouTube video, it simplified McLuhan’s work and even suggested that his views of electronic media and its forming of some kind of Global Village was unknowingly referring to the internet. I found this really interesting and straightforward, leading to the creation of my remediation that is meant to be reminder to not over complicate the phrase and understand its simplicity.