The Medium Is The Message

“The medium is the message” was a phrase first coined by Marshall McLuhan in his 1964 book Understanding Media: The Extensions of Man. According to McLuhan, this refers to “the personal and social consequences of any medium – that is of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”

Initially, the phrase seemed simple and self-explanatory but when we began discussing it further in today’s lecture, it became increasingly more confusing to me. However, in a BBC Radio 4 YouTube video, it simplified McLuhan’s work and even suggested that his views of electronic media and its forming of some kind of Global Village was unknowingly referring to the internet. I found this really interesting and straightforward, leading to the creation of my remediation that is meant to be reminder to not over complicate the phrase and understand its simplicity.  

Frank Tremain.


3 thoughts on “The Medium Is The Message

  1. Amy Micallef March 28, 2019 / 3:07 am

    A nice simple representation of what the medium is the message is about. This highlights the concept extremely well in a nice clean way.

    Just wanted to add that your blog is extremely easy to navigate and to find everything. I like the colour scheme as a well I think you are doing a really good job.

    In regards to the gif, it was really well thought of, simple. The hardest thing I have found is trying to grasp the concept and I think you did a really well of doing that. You should be proud, this is very well written. Keep up the good work. I look forward to reading more blogs in the future.

    Take care 🙂

    Liked by 1 person

  2. Amused2k Jones March 29, 2019 / 2:55 am

    This was an effective summary of the topic for that week. I used it to supplement my readings, which was easily accomplished with you addition of clickable links within the text. The meme is a well executed representation of the concept of ‘The Medium is the Message’, if I could voice one criticism it would be to maybe make it a bit more yours. At the moment is is just an image with two word added on, im guilty of this meme style as well so this comes from a place of self doubt as much as anything else. Maybe a filter or even animate the text with a site like Gifhy.
    Anyway loved the article
    Have a good one.

    Liked by 1 person

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