Throughout the Making stage of my Digital Artefact, I continued to focus on content creation and curation as I reflected on my project and began ideating ways of improvement. My Digital Artefact consists of the articles I write for Eject Music and an Instagram page (eject_ftremain) where I promote my work and create further discussion around new Hip-Hop music, news and issues.
While there weren’t any mandatory readings during this stage, I often found myself referring back to previous readings such as How Often Should You Post on Social Media? by Meltwater. When writing my contextual essay, the template asked us to consider what we would do differently if we could restart. While I wouldn’t necessarily change anything, Meltwater’s article highlights the importance of utilising multiple platforms and how Twitter . If I could restart, I would have created a Twitter account that would promote my articles but more importantly, allows for easier content curation and more casual and joking interactions with my audience.
I prototyped this theory but using my account to retweet and tweet memes and opinions relating to the release of Kanye West’s Jesus is King. Based on the feedback loop, this received decent engagement and showed potential as a useful platform to interact with my audience and an alternative way in promoting and building hype for future articles. Speaking of Jesus is King, myself and the other writer have collaborated on writing the review which should be posted over the next couple of days. Writing a review with another person made the process a lot quicker to structure and vocalise my opinions. With it being highly talked about, and the early release of our review, I intend to pay close attention to its engagement from my audience as well as the larger Kanye West audience.
As shown in the Types of Content graph, stories were heavily used throughout all stages of my digital artefact. While I’m proud of the consistent amount of content that I have produced, I would have liked to have released more Instagram posts and, as stated before, explored other mediums such as Twitter to balance out my graph.
Adhering to the Making stage, I continued to experiment with my photoshop skills for my Instagram post on my article on posthumous works in Hip-Hop. Originally I intended on breaking my page’s aesthetic but utilising the slide feature on posts but after further consideration and editing, I decided to maintain my aesthetic while still putting my skills to good use. Keeping this editing process online and open led to it being used for the actual article photo.
While this article is still in the process of being edited and out of my control, I have been hosting a topical voting bracket in the lead up to its release. I altered it from my previous voting bracket to be smaller in contestants and had the final round be a 1v1v1. Due to the feedback, I think voting brackets are becoming outdated and repetitive, indicating that I should seek out other forms on audience interactions possibly with trivia tournaments.
Based on my final analytics, my audience is gender balanced, dominantly Australian and aged between 18-24. Though my hometown and Wollongong were the top locations of my audience, I still gained an audience in Brisbane and Melbourne, and internationally in places like the United States and Ireland. This indicates that I have an audience who actively engages with my content outside of BCM114. I’m looking forward to expanding this audience as I intend to continue my project after this semester. This will be used for building my online presence as a music journalist, but hopefully again in future subjects where a digital artefact is required.