For week 6 of BCM206, we discussed the attention economy and the evolution of the web.
Web 2.0 describes the evolution of the internet in the early 2000s many of elements evolved. This iteration was coined the ‘read-write‘ web and saw many users become creators. In recent years, we have entered the Web 3.0 where websites are learning and becoming more intelligent through algorithms.
This had me thinking what Web 4.0 could look like. With technology constantly advancing and our immersion into technology becoming deeper and deeper, I think the Web 4.0 will see us interacting with this websites and AI on a virtual reality scale. This then had me wondering what advertisements in this virtual reality internet would look like. Would the ads be like a Truman show kind of deal? Or would they be more intrusive pop up ads? Could we even pay for a premium version of the internet that is ad-free. Would ad-blockers still exist here?
I don’t have the answers to any of these questions, but I’d love to hear if you had any more ideas about what the Web 4.0 could be.