The Medium Is The Message II: Internet Paradigm

“What has had a greater impact on the way that we as a society interact with one another – All the content of every YouTube video ever made or the existence of YouTube itself?”

The Emergent Media Paradigm has permanently changed the consumption and distribution of music. The ability for users to ideate, produce and distribute their product is entirely up to them. Artists can upload as much content as they like, with a low risk of failure. If their song doesn’t receive well from their audience, then try again. Similarly, the internet has provided a place for artists to evolve in front of us. It’s an open process and therefore an eternal beta, as artists switch aesthetic or grow more consistent with their music.

Looking back at my two projects (Let’s Be Frank & Clutterbrain), the change in aesthetic has become more refined which enables me to better understand my audience and continue to produce content that fits the lo-fi aesthetic I’m aiming for. And helping this, is the medium that I use – YouTube. YouTube is a deep void of endless content, from ranging aesthetics and themes. This is why by using YouTube as my medium to upload visual and audio content, I’m able to also produce a message that coincides with my music.

Frank Tremain.


5 thoughts on “The Medium Is The Message II: Internet Paradigm

  1. James Muggeridge March 26, 2019 / 10:46 am

    Great use of language and information towards the topic “medium is the message”. You have applied and showed great knowledge of the emergent media paradigm. I love the fact you have highlighted the ease and simplicity of variation to cater to an audiences demands or wants at the time. I like the use of the glitch for your picture and the context behind it, allowing yourself to “produce content that fits the lo-fi aesthetic”. This lo-fi aesthetic is in very popular demand at the moment and I feel like you can go far with your music if you stay with that type of genre. When comparing my understanding I feel like we show similarities in regards to the economic media paradigm and model which is used for your music and as well as my meme which I created.

    Liked by 1 person

  2. Amy Micallef March 28, 2019 / 3:31 am

    I really enjoyed reading this! This was really well written. I took a look at your previous DA and really enjoyed the music you produced!! So using your DA to produce a glitch / a e s t h e t i c works out really well. I really enjoyed this a lot. Your two projects were really well done, like james said above “you allow yourself to “produce content that fits the lo-fi aesthetic” and I agree with this, lo-fi is a very nice aesthetic. For someone who listens to it, it really is soothing and I really enjoyed listening to your project.

    Keep up the good work! Look forward to reading / listening to more your work 🙂

    Liked by 1 person

    • franktremain March 28, 2019 / 3:42 am

      Thank you! I’m glad you liked it and I appreciate you checking it out :))


  3. Amused2k Jones March 29, 2019 / 3:01 am

    Nice Gif,
    Really easy to read article, and supplemented by well made website you have here. Liked the previews of your old Digital Artifacts, they seem really interesting. The Gif is simple and in being so adheres to the F.I.S.T ideals they are hailing in class. Can really see the influences the weekly topics are having on each new article.
    Good Job

    Liked by 1 person

  4. lachjeff March 29, 2019 / 6:08 am

    This is a tops post, a article that was well-written and easy to read, coming from a knowledgeable source. The use of YouTube as your medium goes back to the modern media model of the cyclic nature of the message, where everyone becomes a ‘producer’ and everyone is a consumer.

    Liked by 1 person

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