Ethnographic Digital Artefact Pitch

I will be researching Hip-Hop in Australia and its use of social commentary for Indigenous Australians. This is a subject I am extremely passionate about and will be beneficial to my portfolio as a music journalist.

In Winter and Lavis’ Looking, But Not Listening? Theorising the Practice and Ethics of Online Ethnography (2020), they believe listening allows researchers to account for how people are speaking online (Winter & Lavis, 2020). This is predominately how I will be carrying out my study, by observing the music on platforms like Spotify and YouTube, and the response to this music on social media such as FaceBook and Instagram.

As part of my auto-ethnographic study, I will be exploring how this particular type of music makes me feel and what I gain from it. My digital artefact will take place on my YouTube and on this blog where I will review albums from Indigenous artists that are tackling issues of social injustice. I think this research will help me and my audience better understand the experiences of Indigenous Australians and will measure how useful the medium of Hip-Hop is as a social commentary. Here are a few of the questions that I’m looking to discuss throughout my research:

  • How do people (fans or non-fans) react to this music?
  • What are the similarities or differences between each song/album and what impact does this have?
  • What do I learn from the music and how does it make me feel?
  • What is the future of this music in regards to social change and the genre of Hip-Hop in Australia?

I have researched this topic more broadly in other subjects and I am on track with my Gantt chart in identifying artists and albums. I have also already begun reading secondary research that has been insightful in how to ethically conduct my ethnographic research.

If you would like to keep up with my digital artefact, you can subscribe to my YouTube and my blog where I will be uploading a series of reviews.

Frank Tremain.

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