Throughout the Prototyping stage of my Digital Artefact, I continued to produce regular content and began experimenting with content creation and curation, and the overall aesthetic and direction of my project. My Digital Artefact consists of the articles I write for Eject Music and an Instagram page (eject_ftremain) where I promote my work and create further discussion around new Hip-Hop music, news and issues.
Readings during the Prototyping and Making stage focused on the importance of content curation including Todd Clarke’s Complete Guide to Content Curation and Mel Wick’s Ultimate Guide to Content Curation. These tips were utilised for when I post stories about the latest Hip-Hop related news and during the tiebreakers in my voting bracket. The voting bracket I created sought to give my audience something more interactive than regular content and aided me in understanding their preferences and creating more discussion within my small community.
Using the paper prototyping to help guide the format and experience, the bracket ended successfully with high engagement and private discourse. For future brackets, I would be loved to see more public discourse, possibly by transitioning the story exclusive content to a post for the final round so the audience can comment publicly and interact with myself and other members of the audience.
Other new content I experimented with included a feature piece discussing posthumous works in Hip-Hop. Due to writing for a company, the roll out of content on the Wix part of my Digital Artefact is up to them, so the article is currently in the editing stage. However, with my Instagram, I am able to create promotional content for the article and might even have the next voting bracket be titled ‘Best Posthumous Album’. The aforementioned roll out of content from the Eject team came into play even more when trying to release weekly reviews but I iterated the posting schedule of my Digital Artefact to include more promotional posts. This was simple content to produce and helped gain the most from content that was more time-consuming. The Voting Bracket and News story highlights also allowed me to release content every couple of days, adhering to the ideas of BEBO and RERO.
A key source I used in guiding my DA during this stage was The Maker Manifesto by Mark Hatch. The Maker Manifesto encouraged me to become more experimental with my work and be more supportive of others. I downloaded Photoshop to test out a possible future aesthetic for my Digital Artefact that will break my current one and change the way my audience interacts with my Instagram posts. In doing so, I was able to participate in Hatch’s key terms of Share, Learn, Tool Up, Play and Change.
To explore some of the remaining terms including Give and Support, I tried to actively engage with media similar to my own including theneedledrop and Off The Clef. Additionally, this process was helpful for giving me ideas for the future direction of my Digital Artefact, by including a podcast in my content. Currently I’m unsure of what kind of podcast to make as I could do a live voting bracket similar to One Song Only, or do an analytic album breakdown like Dissect.
The most likely choice will be a topical/discussion based podcast like Everyday Struggle. Within BCM114, the Three’s A Crowd and Sonic Waves podcasts have been points of inspiration for this early ideating stage. On top of continuing to ideate this, I hope to stick to a strict posting schedule with regular content creation and curation that targets my established audience and hopefully, attracts more.
If you’d like to check out what I’ve produced throughout the Prototyping stage, or would like to stay posted on all the new content coming in the Making stage, you can find me at Eject Music or on Instagram.