Throughout the Ideating stage of my Digital Artefact, I brainstormed my ideas, observed my audience, refined my projects’ direction and began producing content. My Digital Artefact consists of the articles I write for Eject Music and an Instagram page (eject_ftremain) where I promote my work and create further discussion around new Hip-Hop music, news and issues.
The Thinking Stage of my Digital Artefact was guided by Dan Ward’s ‘Simplicity Cycle’. In The Region of the Simplistic, he outlines the importance of creating a foundation for the work to follow. This foundation was laid out by The 2Thousand, my previous Digital Artefact for BCM112, where I wrote Hip-Hop based articles including reviews, lists and feature pieces. From this, I was approached to work for Eject Music so I thought it would only be natural to utilise this as my new Digital Artefact. However, differently to The 2Thousand, I intended to challenge myself more and broaden the types of content that I produce, leading into the Complexity Slope. By having my Digital Artefact exist only as the work for the website, I felt as though my project would begin leaning too far into The Region of the Complicated because it can take days for my articles to be edited and published.
Creating the Instagram page sought to fix this delay in content by using the platforms features such as stories to curate content that interacts with and gains a deeper understanding of my audience. Though The Thinking Stage was a crucial part of my Digital Artefact, I kept in mind an important quote from Dan Ward that, “the journey of design involves both learning and unlearning.” Therefore I didn’t spend long here as I felt confident in my Digital Artefact’s previous success and knew that I could always adjust my project whenever.
Similar to The Thinking Stage, my previous Digital Artefact was useful throughout The Observing Stage. I found that I was receiving more interactions on the website than last semester, possibly because I am contributing to a more professional platform as opposed to a personal blog. My audience is fairly balanced in gender, but primarily age between 18-24. I think most of my audience are avid Hip-Hop fans but there is a portion that are following me in support of myself or Eject.
Another thing I observed was that my audience prefers to interact with stories as opposed to posts so this led to creating story highlights of categories including New, Reviews, News and Features. In the Institute of Design at Stanford’s ‘Process Guide’, they talk about creating experiences for audiences. The Instagram stories allow users to react to content which increases engagement, informs my audience, provide analytics to my audiences music preferences and allows me to utilise Kevin Kelly’s Immediacy aspect of his ‘8 Generatives’.
Since converting The 2Thousand Instagram to the Eject account, I have gained 58 more followers. On average, I receive 30 likes on my Instagram posts, 18 likes on the website articles and 124 impressions per Instagram story. The Hip-Hop category on Eject has become the most interacted with part of the website which something I hope to uphold.
Heading into the Prototype stage, I’m looking to experiment as much as possible by increasing my weekly uploads and continuing to try new content such as my recent interview article that included exclusive content to my audience. I’m also working on a feature piece about the Australian Hip-Hop scene which I believe will be popular as my audience is mainly Australian and I’m hoping to get exclusive interviews. I can further increase my weekly uploads by posting about all the new albums of the week and let my audience decided what to review or creating voting brackets for topics like ‘Best Album of 2019’ as this is a popular trend in Hip-Hop Instagram accounts.
If you’d like to check out what I’ve produced throughout the Ideating stage, or would like to stay posted on all the new content coming in the Prototype stage, you can find me on Eject Music or on Instagram.