Narrative Interview Reflection

For my BCM313 narrative interview, I decided to chat with my mentor and work colleague from AUD’$, Matthew Craig. Born and raised in Melbourne, Matt and his brother Junor started AUD’$ in 2016 and it’s since become Australia’s number one hip-hop connect. I joined their small team at the start of 2020 as a way to exercise and improve my skills, build a journalistic portfolio and help with the globalisation of Australian hip-hop and R&B.

In the subject of ‘The Future of Work’, we’ve studied our own and others’ values in the workplace and how they portray these through their storytelling. Our interview discussed Matt’s career, the challenges he’s faced and how these experiences have shaped and strengthened the most important values to him, which he lists as “community, culture and growth.”

For anyone who’s had a conversation with Matt, it wouldn’t be hard to guess considering every decision embodies these values both personally and professionally. Even during my presentation, peers utilised the practice of outsider witnessing to guess his top three values within the first couple of minutes (Carey & Russell, 2003). Using Michael White’s map of outsider-witness, I reflected back on when I first met Matt and realised that the way I had identified these values in him was through the category of embodying responses which refers to the expressions that resonate with the outsider witnesser and become an identified part of their own values (Carey & Russell, 2003).

In BCM313, I’ve taken a lot of inspiration from Kate’s interviewing style that we were lucky enough to see in action while she interviewed UOW’s Vice-Chancellor Patricia Davidson (BCM313 Week 7 Workshop, 2021). Her therapeutic style of interviewing is something I adopted in my interview with Matt and will continue to experiment with for future interviews I conduct through my work alongside him. The emphasis on active listening and the absent but implicit enriched the conversation and allowed me to dig deeper than the stories I had already heard from Matt, creating a more thoughtful and rewarding experience for both the talent and myself (Freedman, 2012).

From the interview I conducted with Matthew Craig, I gained a better understanding of Matt and the AUD’$ values and how these were formed from his determined work ethic and influenced by the hip-hop culture he’s been a part of for most of his life. Delivering the presentation allowed me to articulate the AUD’$ future, the relationship between myself and Matt and the shared love we have for the work we do.

Frank Tremain.


Bowles, K & Davidson, P 2021, ‘BCM313 Week 7 Workshop’, University of Wollongong, accessed 31 October 2021, available at SOLS.

Carey, M & Russell S. 2003, ‘Outsider-witness practices: some answers to commonly asked questions’, The International Journal of Narrative Therapy & Community Work, accessed 31 October 2021, available at <>.

Freedman, J. 2012, ‘Explorations of the absent but implicit’, The International Journal of Narrative Therapy & Community Work, accessed 31 October 2021, available at <>.


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