Module 3: Making

Throughout the Making stage of my Digital Artefact, I continued to focus on content creation and curation as I reflected on my project and began ideating ways of improvement. My Digital Artefact consists of the articles I write for Eject Music and an Instagram page (eject_ftremain) where I promote my work and create further discussion around new Hip-Hop music, news and issues.

While there weren’t any mandatory readings during this stage, I often found myself referring back to previous readings such as How Often Should You Post on Social Media? by Meltwater. When writing my contextual essay, the template asked us to consider what we would do differently if we could restart. While I wouldn’t necessarily change anything, Meltwater’s article highlights the importance of utilising multiple platforms and how Twitter . If I could restart, I would have created a Twitter account that would promote my articles but more importantly, allows for easier content curation and more casual and joking interactions with my audience.

I prototyped this theory but using my account to retweet and tweet memes and opinions relating to the release of Kanye West’s Jesus is King. Based on the feedback loop, this received decent engagement and showed potential as a useful platform to interact with my audience and an alternative way in promoting and building hype for future articles. Speaking of Jesus is King, myself and the other writer have collaborated on writing the review which should be posted over the next couple of days. Writing a review with another person made the process a lot quicker to structure and vocalise my opinions. With it being highly talked about, and the early release of our review, I intend to pay close attention to its engagement from my audience as well as the larger Kanye West audience.

As shown in the Types of Content graph, stories were heavily used throughout all stages of my digital artefact. While I’m proud of the consistent amount of content that I have produced, I would have liked to have released more Instagram posts and, as stated before, explored other mediums such as Twitter to balance out my graph.

Adhering to the Making stage, I continued to experiment with my photoshop skills for my Instagram post on my article on posthumous works in Hip-Hop. Originally I intended on breaking my page’s aesthetic but utilising the slide feature on posts but after further consideration and editing, I decided to maintain my aesthetic while still putting my skills to good use. Keeping this editing process online and open led to it being used for the actual article photo.

While this article is still in the process of being edited and out of my control, I have been hosting a topical voting bracket in the lead up to its release. I altered it from my previous voting bracket to be smaller in contestants and had the final round be a 1v1v1. Due to the feedback, I think voting brackets are becoming outdated and repetitive, indicating that I should seek out other forms on audience interactions possibly with trivia tournaments.

Based on my final analytics, my audience is gender balanced, dominantly Australian and aged between 18-24. Though my hometown and Wollongong were the top locations of my audience, I still gained an audience in Brisbane and Melbourne, and internationally in places like the United States and Ireland. This indicates that I have an audience who actively engages with my content outside of BCM114. I’m looking forward to expanding this audience as I intend to continue my project after this semester. This will be used for building my online presence as a music journalist, but hopefully again in future subjects where a digital artefact is required.

If you’d like to check out what I’ve produced throughout the Making stage, or would like to stay posted on all the new content coming, you can find me at Eject Music or on Instagram

Frank Tremain.


Digital Artefact Contextual Essay: Eject Music

My digital artefact includes the work I produce for the Eject Music website where I release Hip-Hop reviews, interviews and features; and my journalist Instagram account (@eject_ftremain) where I promote my articles, host voting brackets and closely engage with my audience.

This project was inspired by Australian media outlets such as Off The Clef and AUD’$, and unofficial accounts such as rap.ranked. My previous digital artefact for BCM112 followed a similar music reviewing structure but with BCM114 I wanted to create something more professional and explore different forms of content creation and curation within music journalism. I developed my project by using Instagram as my primary platform to my professional writer account where I advertised my articles and used the story feature to host voting brackets, report on news and promote new music. Canva was used to format Instagram stories and posts and match the aesthetic of the Eject website while Wix was the home of the website and used to draft and publish articles. Other useful websites include Mojo for Instagram story design and Linktree to create my link in the bio.

With my previous knowledge from BCM112, I quickly began early ideation and rapid prototyping through continuing story highlights from my previous digital artefact and posting reviews on the Eject website as well as promotional posts for these on Instagram. Since then, I have continued to post regular content that created a constant feedback loop that allowed for frequent iteration. A large part of my digital artefact were the two voting brackets that I conducted on my Instagram story. I ideated and prototyped this content by reading the Institute of Design at Stanford’s ‘Process Guide’ where they discuss creating experiences for audiences. This content received high engagement although after testing and modelling it with paper prototypes I realised that the voting experience quickly becomes monotonous. I iterated this by including more sliders, audio and visuals to further encourage public interaction and create private discourse.

Since beginning my digital artefact, I have curated and created 121 pieces of content which accumulated 225 followers with each post/article averaging 30 Instagram and 17 website likes. Though these kind of analytics do not entirely indicate that my digital artefact was a success, it still clearly demonstrates the small and engaged audience that I have created. My original proposed social utility is supported by digital artefact as I have made Hip-Hop the most popular category on the Eject website and I have created a writer and reader relationship with my audience through my discussion driven Instagram account.

If I could start my project again, I would further utilise the posting feature of Instagram and more consistently curate and create smaller pieces of content to maintain a regular posting schedule. Additionally, I would expand my digital artefact to exist on more platforms such as Twitter as it is great for curation through retweeting and quicker production of content through relevant tweets and polls. My future plans for my digital artefact include continuing it outside of BCM114 and to begin prototyping a podcast that could coincide my digital artefact for future subjects such as BCM206.

Frank Tremain.

Module 2: Prototyping

Throughout the Prototyping stage of my Digital Artefact, I continued to produce regular content and began experimenting with content creation and curation, and the overall aesthetic and direction of my project. My Digital Artefact consists of the articles I write for Eject Music and an Instagram page (eject_ftremain) where I promote my work and create further discussion around new Hip-Hop music, news and issues.

Readings during the Prototyping and Making stage focused on the importance of content curation including Todd Clarke’s Complete Guide to Content Curation and Mel Wick’s Ultimate Guide to Content Curation. These tips were utilised for when I post stories about the latest Hip-Hop related news and during the tiebreakers in my voting bracket. The voting bracket I created sought to give my audience something more interactive than regular content and aided me in understanding their preferences and creating more discussion within my small community.

Using the paper prototyping to help guide the format and experience, the bracket ended successfully with high engagement and private discourse. For future brackets, I would be loved to see more public discourse, possibly by transitioning the story exclusive content to a post for the final round so the audience can comment publicly and interact with myself and other members of the audience.

Other new content I experimented with included a feature piece discussing posthumous works in Hip-Hop. Due to writing for a company, the roll out of content on the Wix part of my Digital Artefact is up to them, so the article is currently in the editing stage. However, with my Instagram, I am able to create promotional content for the article and might even have the next voting bracket be titled ‘Best Posthumous Album’. The aforementioned roll out of content from the Eject team came into play even more when trying to release weekly reviews but I iterated the posting schedule of my Digital Artefact to include more promotional posts. This was simple content to produce and helped gain the most from content that was more time-consuming. The Voting Bracket and News story highlights also allowed me to release content every couple of days, adhering to the ideas of BEBO and RERO.

News Story Highlight.

A key source I used in guiding my DA during this stage was The Maker Manifesto by Mark Hatch. The Maker Manifesto encouraged me to become more experimental with my work and be more supportive of others. I downloaded Photoshop to test out a possible future aesthetic for my Digital Artefact that will break my current one and change the way my audience interacts with my Instagram posts. In doing so, I was able to participate in Hatch’s key terms of Share, Learn, Tool Up, Play and Change.

To explore some of the remaining terms including Give and Support, I tried to actively engage with media similar to my own including theneedledrop and Off The Clef. Additionally, this process was helpful for giving me ideas for the future direction of my Digital Artefact, by including a podcast in my content. Currently I’m unsure of what kind of podcast to make as I could do a live voting bracket similar to One Song Only, or do an analytic album breakdown like Dissect.

Podcast Mindmap.

The most likely choice will be a topical/discussion based podcast like Everyday Struggle. Within BCM114, the Three’s A Crowd and Sonic Waves podcasts have been points of inspiration for this early ideating stage. On top of continuing to ideate this, I hope to stick to a strict posting schedule with regular content creation and curation that targets my established audience and hopefully, attracts more.

Instagram Analytics.

If you’d like to check out what I’ve produced throughout the Prototyping stage, or would like to stay posted on all the new content coming in the Making stage, you can find me at Eject Music or on Instagram

Frank Tremain.

Digital Artefact Beta: Eject Music

My Digital Artefact is the work I produce for Eject Music along with an Instagram account where I promote my pieces and create further conversation around Hip-Hop related topics.

Original Aim:

  • Make the Hip-Hip category the most popular on the Eject Music website.
  • Build journalism portfolio.
  • Connect readers to the writer with a space to engage in Hip-Hop related discourse.


  • 210 followers. Although my following hasn’t increased as significantly as the earlier stages, I am starting to see better engagement as I diversify my content.
  • Average of 30 Instagram likes and 16 website article likes.
  • Average 110 views per story.

My reviews allow for a constant feedback loop of my audiences preferences and revealed that some of my audience were not engaging with these reviews. This led to trying different types of content as I wanted to build my journalism portfolio with different styles and deliver a more interactive space for users.

The voting bracket that I conducted received the most engagement yet and showed how my audience likes to interact with content and what artists they like. The voting bracket helped create more of a conversation as I had a lot of people private messaging me and expressing their views through the votes but I would love to see more of a public discourse.

For my other types of content I’ve started adding “let me know what you thought” to encourage this.

Other feedback loops I receive come from my editor who mediates my content and guides my articles. While this is useful, and I learn from it as a professional, Instagram removes this type of gatekeeping and I’m able to more casually interact with users. I’m excited to continue working with my project by experimenting with regular content to better my engagement and deliver something of value to users.

Frank Tremain.

Module 1: Ideating

Throughout the Ideating stage of my Digital Artefact, I brainstormed my ideas, observed my audience, refined my projects’ direction and began producing content. My Digital Artefact consists of the articles I write for Eject Music and an Instagram page (eject_ftremain) where I promote my work and create further discussion around new Hip-Hop music, news and issues.

The Thinking Stage of my Digital Artefact was guided by Dan Ward’s ‘Simplicity Cycle’. In The Region of the Simplistic, he outlines the importance of creating a foundation for the work to follow. This foundation was laid out by The 2Thousand, my previous Digital Artefact for BCM112, where I wrote Hip-Hop based articles including reviews, lists and feature pieces. From this, I was approached to work for Eject Music so I thought it would only be natural to utilise this as my new Digital Artefact. However, differently to The 2Thousand, I intended to challenge myself more and broaden the types of content that I produce, leading into the Complexity Slope. By having my Digital Artefact exist only as the work for the website, I felt as though my project would begin leaning too far into The Region of the Complicated because it can take days for my articles to be edited and published.

Creating the Instagram page sought to fix this delay in content by using the platforms features such as stories to curate content that interacts with and gains a deeper understanding of my audience. Though The Thinking Stage was a crucial part of my Digital Artefact, I kept in mind an important quote from Dan Ward that, “the journey of design involves both learning and unlearning.” Therefore I didn’t spend long here as I felt confident in my Digital Artefact’s previous success and knew that I could always adjust my project whenever.

Similar to The Thinking Stage, my previous Digital Artefact was useful throughout The Observing Stage. I found that I was receiving more interactions on the website than last semester, possibly because I am contributing to a more professional platform as opposed to a personal blog. My audience is fairly balanced in gender, but primarily age between 18-24. I think most of my audience are avid Hip-Hop fans but there is a portion that are following me in support of myself or Eject.

Another thing I observed was that my audience prefers to interact with stories as opposed to posts so this led to creating story highlights of categories including New, Reviews, News and Features. In the Institute of Design at Stanford’s ‘Process Guide’, they talk about creating experiences for audiences. The Instagram stories allow users to react to content which increases engagement, informs my audience, provide analytics to my audiences music preferences and allows me to utilise Kevin Kelly’s Immediacy aspect of his ‘8 Generatives’.

Since converting The 2Thousand Instagram to the Eject account, I have gained 58 more followers. On average, I receive 30 likes on my Instagram posts, 18 likes on the website articles and 124 impressions per Instagram story. The Hip-Hop category on Eject has become the most interacted with part of the website which something I hope to uphold.

Heading into the Prototype stage, I’m looking to experiment as much as possible by increasing my weekly uploads and continuing to try new content such as my recent interview article that included exclusive content to my audience. I’m also working on a feature piece about the Australian Hip-Hop scene which I believe will be popular as my audience is mainly Australian and I’m hoping to get exclusive interviews. I can further increase my weekly uploads by posting about all the new albums of the week and let my audience decided what to review or creating voting brackets for topics like ‘Best Album of 2019’ as this is a popular trend in Hip-Hop Instagram accounts. 

If you’d like to check out what I’ve produced throughout the Ideating stage, or would like to stay posted on all the new content coming in the Prototype stage, you can find me on Eject Music or on Instagram

Frank Tremain.

Digital Artefact Pitch: Eject Music

My Digital Artefact will exist on Instagram and Eject Music‘s website where I write Hip-Hop reviews, features and album analysis’. Wix is used to publish my pieces and Instagram is utilised to engage with my audience through a feedback-based loop of frequent content releases and discussions through the comment section and polls on stories.

This DA incorporates my passion/knowledge of music and journalism, similarly to my BCM112 DA. I hope to allow others and myself to immerse deeper into the Hip-Hop community and strengthen the relationship between a writer and readers. While this project is currently not monetised, I see it as a long term investment with Eject Music having the potential to grow as a company as well this work contributing to my journalism portfolio that will allow for future employment.

If you’d like to support my Digital Artefact, you can follow my Instagram or visit Eject Music for more, and consider following my blog!

Frank Tremain.