The Medium Is The Message

“The medium is the message” was a phrase first coined by Marshall McLuhan in his 1964 book Understanding Media: The Extensions of Man. According to McLuhan, this refers to “the personal and social consequences of any medium – that is of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”

Initially, the phrase seemed simple and self-explanatory but when we began discussing it further in today’s lecture, it became increasingly more confusing to me. However, in a BBC Radio 4 YouTube video, it simplified McLuhan’s work and even suggested that his views of electronic media and its forming of some kind of Global Village was unknowingly referring to the internet. I found this really interesting and straightforward, leading to the creation of my remediation that is meant to be reminder to not over complicate the phrase and understand its simplicity.  

Frank Tremain.

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